A woman in athletic wear sits on a fitness reformer with a screen displaying a workout video.

Digital platform for your workouts at home

Connected Pilates Reformer

Industry

Fitness

Technology

Custom Android, VoD, AWS, Figma

A person in a pink workout outfit performs a yoga pose on a pilates reformer, with a screen in the background displaying a similar pose.

Services

  • UI/UX
  • Product Management
  • Mobile Cross-Platform Development
  • Web Development
  • AWS Optimization

Background

The Connected Pilates Reformer is the next wave in connected fitness equipment.

With Pilates popularity surging over the past decade, the market craved a modern, digitally enabled reformer to disrupt the category.

An entrepreneur and former Pilates instructor approached Cruxlab to build an end-to-end solution that would bring that vision to life.

Challenge

Building a connected reformer meant bringing hardware, software, video content, subscriptions, wearables, and commerce together as one seamless product.

The platform had to deliver reliable high-quality streaming, support a growing library of instructor-led classes, and operate across dedicated 24-inch touchscreen devices.

It also needed the flexibility to evolve from a consumer product into a scalable commercial offering.

Fitness app interface on a monitor showing statistics, workout recommendations, and detailed session information.

Solution

We helped turn the concept into a complete connected fitness ecosystem, contributing across product design, device software, infrastructure, integrations, content operations, and business tooling.

A woman exercises on a Pilates reformer with a screen displaying stats like heart rate and time elapsed.

Connected device experience

We contributed extensively to the app’s UI/UX and worked directly with the tablet vendor on firmware configuration and customization. With the devices intentionally operating outside Google Play, we engineered a custom application distribution and remote update system for managing software across the installed fleet.

Content & streaming

We optimized the application and AWS infrastructure for seamless, high-quality video-on-demand streaming and built a custom CMS capable of managing hundreds of instructor-led classes. We also supported content production workflows, including class imagery, previews, metadata, and supporting assets.

A digital interface showing exercise videos and workout plans with a woman doing a stretching pose on fitness equipment in a pink outfit.

Platform capabilities

As the product evolved, we expanded the platform with capabilities supporting both the workout experience and the growing business:

  • Integrated Apple Watch, Fitbit, and third-party heart-rate monitors.
  • Built a hybrid e-commerce solution with Shopify.
  • Designed the B2B architecture for device provisioning, licensing, and centralized management by commercial customers.
A digital interface showing a workout screen with Bluetooth device connection settings and headphone pairing options.
Flowcharts detailing corporate customer renewal, subscription, and onboarding processes with color-coded sections and directional arrows on a light purple background.
Flowcharts on a light purple background showing corporate device flow and removal processes with decision points and steps in colored boxes.
Various screens showing a subscription management interface, including pricing, card management, promo code entry, and device updating features.

Outcomes

The platform successfully launched to hundreds of end users and businesses.

Following launch, we delivered monthly app updates and integrated analytics and customer feedback into the development process. Real-world usage helped shape feature priorities, improve the experience, and guide further scaling.

What started as a connected reformer concept became a fully operational digital fitness platform serving both consumers and businesses.